A fascinating week in golf. YouTube Golf takes a huge step with YGT. Trump weighs in on Tiger’s Masters chances. Åberg stays loyal to the traditional path. New tech, new deals and big moves shaping where the game is heading.
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🚨 YouTube Golf just levelled up
Grant Horvat and the Bryan Bros have launched Your Golf Tour — a creator-led series featuring 16 players across four events.
The big hook → a $1m individual stroke play finale in Las Vegas, bringing real stakes to YouTube golf for the first time.
This feels like a major step toward a true creator tour… where content, competition and serious money finally collide.
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🐅 Trump says Tiger won’t play The Masters
Donald Trump has claimed Tiger Woods won’t tee it up at the 2026 Masters… despite Tiger still pushing to return.
Woods is recovering from back and Achilles surgeries and admitted his body “doesn’t recover like it used to,” though he insists he’s still trying to get there.
For now, Tiger says he’ll be at Augusta either way… but whether he plays remains one of the biggest questions in golf.
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📊 Leaderboard update
PGA Tour ➜ Houston Open (USA)
1st at -8: 🇺🇸 Woodland G. 2nd at -7: 🏴 Waring P.
DP World Tour ➜ Hero Indian Open (India)
1st at -8: 🇪🇸 Lopez-Chacarra E. 2nd at -7: 🇿🇦 Jarvis C.
LPGA Tour ➜ Ford Championship (USA)
1st at -12: 🇦🇺 Ko L. 2nd at -11: 🇰🇷 Kim H. J. |
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📡 A $200 launch monitor?!
Shot Scope just dropped the LM1 launch monitor. At $200 with no subscription, it’s one of the most accessible devices we’ve ever seen.
It tracks the essentials: club speed, ball speed, smash factor, carry and total distance. Everything is displayed on-device with no phone needed.
This isn’t for data nerds. It’s for everyday golfers who want simple, reliable numbers on the range without spending thousands.
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👀 Fleetwood teases new deal
Tommy Fleetwood looks set to announce a new apparel partnership after his long-term deal with Nike ended in 2025.
He’s been operating as a free agent to start the season, but a recent teaser suggests something new is coming soon.
With brands like Lululemon and Sun Day Red linked, this could be one of the more interesting off-course moves of the year.
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🎯 Åberg explains LIV rejection
Ludvig Åberg has revealed he turned down LIV Golf offers early in his career because he wanted to stay connected to the history of the game.
He said the traditional pathway and the storylines of tournaments were a big part of what made golf special to him.
It’s another reminder that while LIV is attracting young talent, not everyone is ready to leave the traditional route behind.
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YGT takes shape. Tiger talk heats up. Åberg holds his line.
That’s the week in golf. Got a take? Hit reply — we read every message.
Team Zire
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